Now it's our turn. So, when I went to West Point, it was a way out – my kind of rebellion. Our latest Unconventionals guest saw this as a business opportunity. In Afghanistan, we’ve stood up three processing facilities with over 300 farmers in our network. Supporting an entire family off of $500 is really hard, really tough. It's hot dry winds over arid lands and it also doesn't interfere with the farmer's other crop cycles with wheat and barley, which is what they use to feed their families. United States. You could get farmers to grow saffron, which is more valuable by weight than gold, instead of poppies. That's a pretty big problem. I'm sure a great place to start ups isn't on the list. I hand carried our first shipment of saffron back to the US, and Rumi Spice was born. Exactly, especially knowing that me and my co founders go back to Afghanistan voluntarily as civilians, I think people think that we're just crazy, but the people who are afraid of that, again it's that lack of engagement with people. They're battle tested, for sure, but also idealistic, committed to using their talents to tackle the worlds big problems. Her military background can be tricky, particularly on the ground in Afghanistan, so she doesn't lead with it. Basically, we have a double bottom line. There's one road, Highway 1 and while I was a platoon leader, this was the road that I was actually looking for IED's on, which is ironic. Is that part of what you guys want to tackle as a company, is growing a market in the States? One of the questions they ask us is, "What will you do with your one wild and precious life?" It's a source of steady income because they know that organizations like the Taliban will buy it from them and sometimes they enter into agreements ahead of time and it's also what they know and it's something that can give them for sure income. How many farmers do you have that you work with? Saffron hasn't really been going on for very long in the Wardak province. Each flower they harvest helps lay the groundwork for future generations of Afghan women to be empowered with direct wages that uplift their families and their local communities. We have both your normal income statement with profit and then you also have your social impact, which we are supposed to report every two years. Do they get in the way? After I got out of the Army, I went to business school, where they asked me, “What will you do with your one wild and precious life?” My Army friend Keith told me about a farmer named Haji Yosef who attempted in vain to sell his gorgeous saffron through various aid organizations. Committed to empowering Afghan women and bolstering the country’s economy, Rumi reinvests back into agricultural and manufacturing infrastructure. These are farmers that were already growing saffron? You poured your heart into your work. Going out to interact with the Afghan population to help serve their needs and maybe give them some health care supplements or try to figure out some sort of political representation for Afghan ruled women. Back in Boston, I went door to door selling our saffron. +1 (312) 000-0000. One major thing standing in the way is the Afghan brand. I drank tea with elders and got marriage proposals that would give my squad leaders goats in exchange. He had a CD full of pictures, he actually took a video of himself, interviewed himself, talked about his business. Kimberly Jung is co founder of Rumi Spice. Chef Ali Mesghali’s love of cooking began while … Is that a concept that applies to you, too? We want to know what you're cooking with Rumi Spice! Rumi Spice’s products include jars of saffron in various sizes, ranging from .5 grams to 28 grams (1 ounce). I bought myself a ticket to Afghanistan. One way to start a business is you find a problem that can't be solved and then you try to solve it. " Stop acting so small . In 2008, when Kimberly Jung graduated from the U.S. Military Academy at West Point as a mechanical engineer, becoming an entrepreneur and starting a business was hardly on her mind. We want to take a second here to explain saffron for listeners who don't know much about it. It's got to be something that's worth doing. "I felt there was a commitment we needed to fulfill beyond our military one," Jung said. Which is difficult for a variety of reasons. - The story of -Rumi Spice: change, entrepreneurship,& capitalism. Don't forget to ask yourself this question. We have saffron, cumin and a wide variety of flavorful spice blends. Absolutely, I think that's actually one of the key things that plagues both the saffron industry and Afghanistan because you have a lot of well meaning organizations with lots of money come in and they want to do good, but they don't do enough due diligence to figure out who's who and who's actually in it for good. They can say that we're crazy, but this is at the tip of the spear and this is why people think it's crazy, otherwise everybody would be doing it. When thinking of great places for a startup, Afghanistan probably wouldn’t jump to the top of your list. There are a lot of challenges in this business and I think the first one is simply that Afghanistan doesn't seem like a safe place to invest in and I would agree at first, but there have been so many historical examples of how people have been able to make business work in these developing countries and it's actually helped lay a foundation for peace in the future. The little filaments, yes, there's actually 3 to 5 stigmas per flower, so it takes 175,000 flowers to make one Kilogram of saffron and it all has to be hand picked, which is why it's so expensive. RUMI’S KITCHEN. There would be no Rumi Spice without the 4,000 women who are the backbone of the saffron industry surrounding Herat, Afghanistan. To quote Kim, "Leading soldiers is one of the best privileges I've ever had in my life." I had no idea what I was going to do. The Rumi Spice team has dodged fire fights when transporting their saffron, but the challenge, the sense of doing what can't be done is central to Rumi Spice. This is where I think we have a little bit more leeway. When you first hear that Rumi Spice story, part of you thinks, "Of course, this is such a great idea. With banquet options that cater for dietary requirements and friendly staff, Rumi is the ideal function venue. I think that there's other ways of laying a foundation for peace or reaching people that don't involve guns and don't involve billions of dollars funneled through NGO's and maybe I'm being a little harsh, but really going by a very simple way, which is business and it's been tried and true for thousands of years. Welcome to Rumi’s Kitchen, the premiere location for Persian Cuisine. What will you do with your one wild and precious life? Wholesale would be maybe about $2500 to $3000 per kilo, so let's say you were to sell it in increments of 1 gram. Rumi Spice is U.S. based company started by a group of Afghan War veterans to export the highest quality saffron from Afghanistan to the rest of the world. I absolutely think so, because I think Afghanistan can supply some of the world's best saffron and I think these farmers who make up 85% of Afghanistan, it would really benefit them. It takes our company, people like us in Rumi Spice to say, "No, I think those assumptions are wrong." She decided on West Point instead, to serve her country, to be a leader. I don't like to put forth the military experience as much when I'm talking with the farmers, although I will say that being a business woman is definitely different for them, at the end of the day it's about closing a deal and making income.
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