Koons is preceded by the likes of Stephen Sprouse, Richard Prince, Takashi Murakami and Yayoi Kusama. Now available exclusively in Louis Vuitton stores. All rights reserved. Nov 6, 2017 Can a handbag be a work of art? Now available exclusively in Louis Vuitton stores. With all that in mind, I'd like to tell you how much I really, genuinely dislike the Louis Vuitton x Jeff Koons Masters collaboration bags the brand debuted on Wednesday with a star-studded Parisian party at the Louvre. Photographed by Maurizio Cattelan and Pierpaolo Ferrari. 1), as this particular contemporary artwork relates to John Berger’s theory. And so you get Masters, the astounding collection of handbags he has designed for Louis Vuitton, for which Swedish actress Alicia Vikander—Hollywood’s newest darling and star of the upcoming Tomb Raider—is the brand ambassador. Second, this meeting between the American neo-pop artist and the brand behind the monogram is that of two experts who are obsessed with perfection. The Master and the Mona Lisa: Jeff Koons with Da Vinci from Masters, his new collaboration with #LouisVuitton. They're bad. © 2021 Condé Nast. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on May 1, 2017 at 6:02am PDT. Koons and Vuitton's collaboration is the first of several, which will be available on April 28 at select Louis Vuitton stores, as well as a dedicated pop-up at 655 Madison Avenue in New York City. By Caroline Hallemann. Ad Choices. Louis Vuitton's latest collaboration is with New York-based artist Jeff Koons. La mode et l'art, une histoire qui dure. Neither is he new to the mysteries of marketing, having already collaborated with LVMH in 2003 for the release of a special Dom Pérignon vintage. Having seen Louis Vuitton’s latest artist collaboration, this time with Jeff Koons, we think it’s fair to say that one should, instead, sling a work of art over one’s shoulder. Une première dans l'histoire de la maison. We see that same hypnotic steel blue in his eyes during our exclusive tête-à-tête at his Chelsea Studio in New York, a few days before the launch of this shocking collection, which stayed under wraps till the last moment. I experienced this with Manet when I studied art; my professor was explaining Manet’s Olympia to us—especially the symbolism of the colour and the subversive nature of the scene. The work, Balloon Venus, was a contemporary reinterpretation of the famous limestone Venus Of Willendorf statuette that was unearthed in Austria in 1908. However, this collaboration with Louis Vuitton goes far beyond these previous instances. Photo Lewis Mirrett. This skilled craftsmanship in leather, together with another artistic masterstroke by Koons, is more reminiscent of Warhol than ever. Louis Vuitton invited Chinese celebrity Fan Bingbing to the launch event for the “Masters” collection, a new collaboration between artist Jeff Koons and the brand. Fragonard’s circa-1770 Girl With a Dog receives the Koons treatment for the occasion, making a cameo on this top-handle canvas satchel in a saccharine palette borrowed from a patisserie counter. In the middle of the silent room, he explains the origin of the project, “When Delphine Arnault (director at Louis Vuitton, and contemporary art collector) asked me to come up with a collection of handbags, I thought it would be an excellent occasion to share my passion for the masters with the public.”, Doona Bae by @PatrickDemarchelier at the celebration for Masters, a new collaboration between #LouisVuitton and Jeff Koons. Now available exclusively in Louis Vuitton stores. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on May 1, 2017 at 3:18am PDT. Jeff Koons on his first collaboration with Louis Vuitton The American artist and provocateur unveils new collection for French luxury house US artist Jeff Koons To revist this article, visit My Profile, then View saved stories. Masters : la collab événement Louis Vuitton x Jeff Koons dévoilée. Six mois après leur collaboration événement, Louis Vuitton et Jeff Koons lancent ce vendredi une nouvelle collection de sacs reproduisant des tableaux de grands maîtres. For the American, the rightful successor to Duchamp and Warhol, it’s about bringing these works of art into our era: of making the past and present coexist. For more information, visit louisvuitton.com. Jeff Koons and Louis Vuitton Bags Jeff Koons holding “Gauguin” bag in front of his sculptures |Image source: us.louisvuitton.com When you think of Jeff Koons, his towering sculptures inspired by balloon animals or works from his Banality series probably come to mind. A collaboration between Louis Vuitton and artist Jeff Koons, Masters remixes the iconic artworks of the old masters and presents them in a way that encourages new interpretations. The Louis Vuitton x Jeff Koons Masters collection will be available from April 28; louisvuitton.com. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. The series was inspired by Koons’s “Gazing Ball” project, which featured repainted versions of Old Masters with a glinting blue sphere placed in front of them. Jeff Koons is the synonym of irreverence and provocation. Attention: Although, the official application deadline has passed, we are still accepting applications for the April 28 – June 23, 2021 session of the Intensive English Program. “Koons feels responsible as an artist,” suggests Jérôme de Noirmont, who was his manager for a long time in Paris. On the inside of each handbag, Koons has printed a short piece of text, which summarises the life of each artist, the history of the artwork reproduced, and some lines on himself. Jeff Koons with Louis Vuitton Rubens Neverfull bag – (c) Louis Vuitton From the Press Release: … by re-presenting these celebrated pieces on Louis Vuitton bags, Koons once again invites viewers to consider these works anew, opening the museum to the world and encouraging us to experience the Old Masters in novel ways. Des créations qui naissent d'une collaboration avec l'artiste américain Jeff Koons et qui promettent un fort impact au sein du monde de la mode et de l'art. With these handbags, it’s a bit as if Fragonard’s 18th-century Rococo parachuted into the Kardashian household. Fresh from unveiling its frenzy-inducing collaboration with skate brand Supreme at the men’s AW17 show in Paris, Louis Vuitton has revealed its next limited-edition partnership. More than just a collection of luxury accessories, Masters is an idealised miniature museum for an artist who always allows himself all sorts of eccentricities. Previous Video Highlights from the Louis Vuitton Men’s Spring. Koons, in his quest for excellence, works with the best in bronze casting and marble work. Next Video WE PLAY TO WIN ... Louis Vuitton Masters II – A collaboration with Jeff Koons. “He is witness to what culture can bring to society; culture being a necessary element that brings people together.”. Skip to main content. Imagine Koons entering The Louvre in his regular banker’s garb, taking the Mona Lisa off the wall without a sound, then passing by the museum shop, before walking down the street with a cult piece of art in his arms, transformed into a handbag adorned with the name of its creator, da Vinci, in golden block letters. Reproductions of works by Peter Paul Rubens, Titian, Leonardo da Vinci, Vincent Van Gogh and Jean-Honoré Fragonard cover each handbag, along with the respective artists’ names in metallic gold letters. This isn’t the first time Louis Vuitton has worked with the contemporary art world. 8. For more information, visit louisvuitton.com. Louis Vuitton Jeff Koons Collaboration. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Search . For this Louis Vuitton x Jeff Koons collection, the brand has paired with the New York-based artist to deliver a capsule of bags and accessories which will be released at the end of April. All these symbols are evidence of the “here and now”, which make the experience associated with them, according to Koons, “metaphysical”. Louis Vuitton has linked up with American artist Jeff Koons for "Masters," a collaboration where the artist reimagines classic paintings like the Mona Lisa. We have updated our Terms and conditions. He doesn’t mince words, “This collection doesn’t simply speak of art, but of connectedness. Jeff Koons Will Collaborate with Anyone, From Louis Vuitton to Phone Cases and Lady Gaga. Louis Vuitton s’offre une seconde collaboration avec Jeff Koons 18 Oct 2017 | Lancement Après une première collection largement placée sous le signe du succès, Louis Vuitton et Jeff Koons réitèrent avec un second chapitre, à nouveau inspiré de la série Gazing Balls de l’artiste new-yorkais. From phone cases to BMW sports cars, Koons has always had … 509. The Louis Vuitton x Jeff Koons collaboration will be available at Louis Vuitton boutiques from April 28. Contemporary Muse: Alicia Vikander for Masters, a new collaboration between Jeff Koons and #LouisVuitton. Call Koons’s insouciant interventions—Fragonard emblazoned in a bold metallic typeface and a tag dangling with the silhouette of a pink inflatable rabbit—the latest mash-up in the ongoing art-meets-fashion frolics. Berger states ‘because of the camera, the painting now travels to the spectator rather than the spectator to the painting. Imagine, yet again, that he carried out the same exercise in other museums with a Van Gogh, a Titian and a Fragonard. “A lot of work was done in order to get the colours close to those in the original works,” he says. When, in April of this year, Louis Vuitton presented a collaboration with Jeff Koons that saw a selection of its most beloved handbag styles printed with some of art's most iconic images, it went down with resounding success. The American artist recently accepted Louis Vuitton’s invitation to create a collection of handbags and accessories that pays homage to the great painters of the past. As is often the case with Koons, looks can be deceiving. The American modern artist works are unexpected, shocking, exciting, creations that will remain in our imaginary. Cette saison, Louis Vuitton dévoile une nouvelle collection de sacs et d'accessoires revisités par l'artiste américain Jeff Koons. This is essential in order to be able to convey a sense of humanism, and talk about the relevance of culture.”. 2 Subscribers. The bouquet, he says, is a reference to flowers by Monet, Fragonard and Boucher—or perhaps even Gauguin or Matisse, whose works Koons recently viewed at the Shchukin Collection at the Fondation Louis Vuitton: an exhibit that was a thundering success for the luxury house, which no longer needs to justify its position as a “patron of the arts”. For the collection, Koons brought imagery from his Gazing Ball Paintings series to a range of Louis Vuitton products. Larry Gagosian, one of Mr. Koons’s gallerists, thinks the Vuitton collaboration makes perfect sense in the arc of his career. We would have been wrong to go by our first impression of Masters: aesthetic bling, as the artist says so himself. Jeff Koons x Louis Vuitton Collaboration Recreates Classic Paintings. 95. 1/19. Masters is no exception. Il est donc tout à fait notable de mentionner la collaboration entre l’artiste à la réputation sulfureuse Jeff Koons et Vuitton qui a donné naissance à une série de sacs à main, sacs à dos et accessoires qui sont vraiment très éloignés de la norme en vigueur chez Vuitton. And not just any Fragonard: an erotic work—a favourite as per Koons, who has made sex one of his preferred themes, and who happens to own a work by the artist—that contains young girls frolicking around in bed with their bottoms in the air, with their little dog by their side. This time, however, he seems to have pushed this fantasy of reappropriation to its peak. I am mentioning Jeff Koons ‘The Masters Collection’ collaboration with Louis Vuitton (fig. January 14, 2018 December 12, 2019. “Something for every taste is needed.” His bags are a collage saturated with names, signs and symbols; like computer screens replete with ads and messages. The epicenter of runway news, street style, and emerging trends. Lancée le 28 avril 2017, cette collaboration ne sera que la première étape de la liaison entre Jeff Koons et Louis Vuitton. There is no getting enough of the provocative genius that is Jeff Koons. In the white hangar, we see a few 3D images on the screens belonging to a slew of young assistant artists (we’re talking about 100 people, in total, in his workshop), gathered around Koons. Go behind the scenes now with Instagram Stories. This is how we go beyond. In its travels, its meaning is diversified’. Koons has always appropriated images as an artist. But to really grasp the sense of Masters, you need to go back to the Gazing Ball series—started in 2013 with sculptures, and followed by paintings—in which Koons literally took copies of masterpieces and went to a new level by placing on them a large reflective sphere of blue glass, forcing us to look back at ourselves. Additionally, Swedish retailer H&M—the sponsor of his retrospective at Centre Georges Pompidou, Paris, in 2014—launched a limited-edition range of bags with his famous Balloon Dog artwork. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on Apr 11, 2017 at 3:45pm PDT. De Noirmont is also the producer of Bouquet De Tulips, which Koons offered to Paris in memory of the victims of the 2015 terrorist attacks. Fashion and Beauty Street. In Trump’s America, and even beyond, the journey of these relics takes on a new meaning through the strength of a brand like Louis Vuitton. Contemporary Muse: Alicia Vikander for Masters, a new collaboration between Jeff Koons and #LouisVuitton. LOUIS VUITTON has today unveiled its latest venture into the art world - a new line of bags and accessories that they have created with Jeff Koons, marking the first stage of its collaboration with the artist. Home FASHION Louis Vuitton Masters II – A collaboration with Jeff Koons. L'emblématique malletier révèle en cette saison une surprenante collection de sac nommée "Masters". Jeff Koons, l'homme qui invite l'art chez Louis Vuitton L'artiste contemporain américain signe une collaboration avec Louis Vuitton autour de cinq chefs d'oeuvres de la peinture occidentale. The collaboration found disgust on Louis Vuitton’s social-media pages, and praise by Koons fans, but there will be one key parameter to judge the masses’ appreciation: counterfeit sales! Les chefs-d’œuvre de Léonard de Vinci, Rubens ou encore Fragonard ont été adaptés sur les pièces qui composent cette nouvelle collection de sacs et d’accessoires, intitulée The Da Vinci Collection. Perhaps it’s time to make an addendum to Oscar Wilde’s dictum that “one should either be a work of art, or wear a work of art.” Having seen Louis Vuitton’s latest artist collaboration, this time with Jeff Koons, we think it’s fair to say that one should, instead, sling a work of art over one’s shoulder. We can become different through our artistic encounters. They're, like, disaster-level bad. Mardi 11 avril, la cultissime marque haute-couture à la toile monogrammée dévoilait sa nouvelle collection, sous les feux des projecteurs. Louis Vuitton certainly seems to think so. Des chefs-d’œuvre de la peinture ont été la base de l’inspiration de Koons pour créer des pièces de maroquinerie (jusqu’à 4000 … They're bad in a way that feels pointedly contemptuous of Louis Vuitton's customers. This is another way for Koons to remain connected with his (mainly French) idols. Each bag contains a piece of our digital society and its sea of images, exploring the deification of classical painting, the concept of museums as new temples of consumption, the growth in the power of the sophisticated in a global luxury market where copying is inevitable, and the stimulation of desire, which is crucial. Not long ago, Louis Vuitton teased a new collaboration with acclaimed pop artist Jeff Koons.Now, a full look has surfaced for Koons’s “Masters” project with the French luxury house. Pour sa nouvelle collaboration, Louis Vuitton a fait appel à une figure majeure de l’art contemporain, l’artiste new-yorkais Jeff Koons. You can find the LV monogram, Koons’s own signature, the respective artist’s name (done “street style”), and Bunny—the rabbit that represents Koons. The collaboration with Jeff Koons centers around the old masters. Par Emeline Blan c. 11 avril 2017. The more conservative buyers will fall back on Van Gogh’s Wheatfield With Cypresses. Surtout, l'artiste américain va avoir l'immense privilège de modifier le monogramme Vuitton pour y mettre ses propres initiales, JK. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on Apr 12, 2017 at 5:45am PDT. “We share the same sense of care when it comes to the production of these bags. The collection sees imagery from Koons’ ‘Gazing Ball’ series printed onto the leather goods. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Koons has often started by appropriating icons in both popular culture and art history, before transforming them into works of art for their time. First, Masters is a regular collection with more than 20 handbag models, and as many smaller pieces and accessories. Jeff Koons x Louis Vuitton : la collaboration qui détonne. Read more: Louis Vuitton Launches Collaboration With Jeff Koons. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. The sculpture, towering at more than 11 metres, will grace the Parisian sidewalk between the Palais de Tokyo and the Museum of Modern Art. This totally changed the way I looked at things, and my relationship with art.”, Michelle Williams poses for @PatrickDemarchelier tonight at the Louvre, in celebration of Masters, the new collaboration between #LouisVuitton and Jeff Koons. ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Photo: Courtesy of Louis Vuitton The 51-piece collection, which also includes key chains and small leather accessories, features reproductions of classic paintings by artists like Rubens, Fragonard, and Titian. Par Laura Bourdon • le 14 avril 2017. 19.8M. With the Louis Vuitton workshops, he seems to have found a counterpart that meets his standards. Nicolas. Search form. If you continue to use our site, you agree to the updated Terms and conditions.