But, instead of going the traditional route of raising more capital and further diluting my ownership and that of my team’s, we focused on staying cash flow positive. Every startup has a different track. Each year for the past four years, I’ve shared a few lessons (Year 1, Year 2, Year 3, Year 4) for other founders who are on the same arduous path. Sounds pretty straightforward, but the real challenge is that your entire existence as a founder is unbalanced. Each year for the past four years, I’ve shared a few lessons (Year 1, Year 2, Year 3, Year 4) for other founders who are on the same arduous path. My whole theory of becoming a “true” entrepreneur is just to “get myself into the game”. Easy capital does not equate to success and, in fact, can lead you to your demise by allowing you to go too fast too early before you figure out product-market fit. Otherwise, you’re stuck in your own head or reading reactively what others did in the past. We’ve found that this can surface incredibly insightful feedback that helps the individual to understand how their actions are helping or hurting, not only those that they report to, but everyone in the org. Education, 4. It’s been humbling, it’s been exhilarating, and I’ve grown in ways that I couldn’t have imagined. The company helps publishers monetize their sites by selling products that are relevant to those sites’ readers. StackCommerce CEO Josh Payne Named Semifinalist for EY 2017 Entrepreneur of the Year March 30, 2017 Katy Logan We couldn’t be happier to announce that our Founder and CEO, Josh Payne, was named a semifinalist in the Entrepreneur Of The Year 2017 Greater Los Angeles Awards program. Belief that you can successfully build a startup while keeping a day job. Here are my personal roadblocks to entrepreneurship: 1. This was a big deal. It’s unfortunate that so many people assume, as Isaacson did, that design is fluff (or veneer as Jobs puts it). StackCommerce powers commerce for over 750 publishers across the web, reaching more than 1 billion people each month through its network. That’s kind of like crossing the finishline of a marathon ahead of your time and telling yourself you were too fast, so you need to run an extra 4 miles instead of celebrating a victory! You may have some investors. “Design” is so core to what Apple is and why it’s so successful that I’m glad Gruber corrects this distinction. When you are smaller, informal 1:1’s, happy hours, and one-off meetings can be enough to get a sense of people’s thoughts and give them the opportunities to let you know their thoughts. Josh details how e-commerce has changed in the past before focusing on the main point of the article: the rise of native commerce, and the opportunity it presents to online publishers and communities. bucket list. So, I made a list and surprisingly, I could only come up with a couple reasons. To a certain extent, you can, but you have to know when to say when…and usually most people never say “when” at all. That way, when an email comes in from you…your name may actually stick in the back of their mind somewhere. If you don’t have a product to giveaway, then buy an iPad or something and give that away. Communicate the goals, share the weight, trust in your team to help you hit the milestones you set out to accomplish. They invest in people that they have a series of encounters with them so they can plot several markers to make a determination to say ‘yes’ to investing in an entrepreneur. Its not quite the same as getting a “real” review, but hey…at least you’re getting some press. Like many entrepreneurs, growing up in my 20’s I revered Steve Jobs. Communication is the antidote to almost every problem. Paul Graham has laid this argument out much better than I ever could, but basically it comes down to the fact that it allows you give up so much easier than if you don’t have a backstop. I don’t care if you are Elon Musk or Marissa Mayer or Mark Zuckerberg … you feel pain… you have low days, low weeks, and, yes, even low months. All four of these reasons tie into one another in some way…but this one is probably the biggest issue for me. It will bring you to your knees. UTILIZE THEM! You can’t follow everyone, but pick a few favorites and make sure you follow them on twitter and read their articles consistently. Imagine…you have launched nothing other than a LaunchRock launch page, but you’ve been designing and building your startup for months. :). getting PR can be if you don’t have the connections or the right “kind” of startup. I sat there in that chair actually feeling sorry for Jason - thinking it’s sad that he believes that he can only do two of the five. Now I know most of you are probably saying to yourselves: “no shit sherlock”…but hey, when you’re busy these things can creep up on ya! What have I learned on this point? Men’s Lifestyle, 3. I took every single day personally, and when you’re in that state, you need someone to vent to and just let go. StackCommerce powers commerce for over 750 publishers across the web, reaching more than 1 billion people each month through its network. No one is going to be pushing harder that you to make your company a success, but you have to pat yourself and your team on the back every once in awhile. Prior to founding StackCommerce, Josh managed business development for several leading technology companies including Yahoo!, Meebo (acquired by Google), and Intel. Lastly, but not least, is a mention for Everlane (www.everlane.com). Period. Including this is someone hypocritical of me since I just said in the previous paragraph that you should start a company as a side project. We’ve seen this all too often. (Google: “Wharton MBA seeks Code Monkey”…yeah, not good). Give something away. X. Not becoming part of/participating in an entrepreneurial community. Build your own Momentum. Expectations grow, pressure grows, but no matter what win, lose, or draw- don’t stop having fun. Josh Payne Founder & CEO at StackCommerce. This job will rip you apart. Once you’ve worked with those bloggers/publishers once…hopefully the next time you have a scoop, you do it the right way and they write about you for real. Exactly one year ago today, StackSocial was born unto the interwebs. He is a triathlete, coffee snob, and avid-explorer having travelled to over 40 countries worldwide. Belief that you can successfully build a startup while keeping a day job, 4. I would advise you to take what you need and, if you can, get to profitability ahead of growing a few percentage points faster. Again, its all about building relationships. Some may say it was a mistake and we could have grown much faster with capital, but I also know many hooks that come with that money. I admired his take no bullshit, take no excuses, accept nothing but the best, and demand perfection, slant on life. And there is gold in those moments of honest, direct feedback. StackCommerce CEO Josh Payne penned an article for Inc. Magazine this week covering the rapid and significant changes going on in e-commerce. We work with brands to help them tell their story through online publishers including Engadget, Business Insider, Gizmodo, Aol.com, The Chive, Lifehacker, Macworld, IGN, HuffPo, CNET, and 750+ others. I encourage you to find someone, anyone, outside your tech circle to talk to and just let go. So, get out there are mingle…and if they believe in what you’re doing and they ask how they can help…this is fairly easy way. If you are a Silicon Valley insider with social media connections to your buds like Adam Ostrow @ mashable or MG @ TechCrunch…well, then this post probably isn’t for you. That lack of empathy can hurt. Shoot for the moon and worst case you end up in the clouds, right? Tech, 2. Obviously, you will have your blog up. And, at my core, I am product/strategy/design guy even though I can understand and code a bit…it’s not my forte. The platform has processed more than 8 million+ transactions and has a passionate community over 5.5 million members. Design is how it works.”. Being a founder means making sacrifices that you a) don’t want to make (i.e. He is currently the Founder & CEO of StackCommerce, the leading native commerce platform helping to connect brands and publishers through commerce content. If you don’t have a personal, non-tech confidant you can turn to — make it a priority to get one. If PR folks are just hearing about your launch a few hours before everyone else is…it’s too late. Now, as promised, here are a few lessons learned over the past year: 1. Los Angeles County, CA. Josh Payne MCS/CS at Stanford // Join COVID-19 Response Innovation Lab! I am shocked looking back at how few engineers I hung out with earlier in my life. And, remember, you are the one that determines what “bad” means. Josh Payne is the Founder & CEO of StackCommerce, the web’s leading native commerce platform. This week, we had a little celebration from our four-story beachside loft on Venice Beach. Look at it as an investment…a way to get your foot in the door. Point being, I knew I needed to find a technical cofounder, but I had no idea where to find one. That’s why you hire people smarter and more experienced than you. Many of our problems are internal and not external as we might think. You started this because it was a lifelong dream and it was actually insanely fun! This consists of not just editorials and embeddable widgets with a slick checkout experience, but a complete immersion of the consumer journey from product discovery to purchase, fulfillment, and beyond to the next product. Josh Payne Co-Founder of AccessBell, MSCS+MBA at Stanford. View Josh Payne's profile on AngelList, the startup and tech network - Entrepreneur - Santa Monica - Founder & CEO of StackCommerce. BUT…as a startup founder, you only get to pick TWO. My suggestion…start creating your PR list about 10 days in advance and start emailing folks about 5-7 days before your launch. All of my friends were marketers/BD guys/sales guys…and all of their friends were too. I’ve been practicing the fundamentals of entrepreneurship long enough that I’m confident the rest is going to come.

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