In our Upstream business, for example, it’s a mark of our approach. Author disclosure: No relevant financial affiliations. Since ‘BP’ petrol first went on sale in Britain in the 1920s, the brand has grown to become recognized worldwide for quality gasoline, transport fuels, chemicals and alternative sources of energy such as wind and biofuels. *Market data delayed by 20 minutes. In 1989, a design studio Siegel & Gale made its creative contribution to the BP brand identity. BP was named among the most environmentally friendly oil businesses in the industry. We trust each other to deliver on our respective obligations. Unauthorized use prohibited. No more than 2 letters per month. We use cookies to collect and analyse information on our site's performance and to enable the site to function. Each section of the code is clear for everyone – wherever they work. What Do We Do?. AHA AMA Website Terms of Use  |  Site Map. Contact Guideline source: American College of Cardiology/American Heart Association, Systematic literature search described? Logaster is an online brand identity builder that has helped millions of small businesses with a fast, simple and affordable branding solution! • A target blood pressure of less than 130/80 mm Hg is recommended for adults with confirmed hypertension and cardiovascular disease, or a 10-year atherosclerotic cardiovascular disease risk of 10% or more. Backstory and evolution; Drastic rebranding This clinical content conforms to AAFP criteria for continuing medical education (CME). Twenty years ago, a new unified global brand was unveiled – depicted by bp’s Helios logo. We always strive to do the right thing. That version was used till the early 2000s. In 2001, BP Amoco changed its brand to simply ‘BP’. Simultaneous use of an angiotensin-converting enzyme inhibitor or angiotensin receptor blocker, and/or renin inhibitor is not recommended. This series is coordinated by Sumi Sexton, MD, Editor-in-Chief. In order to read or download bp brand identity guidelines ebook, you need to create a FREE account. Sign up for the free AFP email table of contents. They are a set of rules to create a unified identity when connecting multiple elements within your brand, such as colors, your logo, and your typography. We respect the world in which we operate. Inspired by Helios, the Greek god of Sun, the new logo supported the company philosophy. (Loading)*, As our business transforms itself in step with the world we serve, our five values provide a fixed point of reference for the way we operate and behave. The ACC/AHA recommendations were based on a systematic review that addressed the following questions: Is there evidence that home BP monitoring (HBPM) and/or ambulatory BP monitoring (ABPM) are superior to office-based BP measurement by a health care professional for preventing adverse outcomes and achieving better BP control? Achieving the best outcomes often requires the courage to face difficulty, to speak up and stand by what we believe. In adults with untreated systolic BP greater than 130 mm Hg but less than 160 mm Hg, or diastolic BP greater than 80 mm Hg but less than 100 mm Hg, it is reasonable to screen for white coat hypertension using daytime ABPM or HBPM before the diagnosis of hypertension is made. It’s in their colors, imagery, fonts, tone, and even the feeling you get when you see one of their ads. However, the investments paid off big time. They focus our peoples’ spirit of invention and purpose. Using the average of two or three measurements taken on two or more separate occasions will minimize random error and provide a more accurate basis for estimation of BP. 20th anniversary of the Helios logo. To make the design more energetic and invigorating, a new complementary shade was added to the existing yellow and green palette. We are committed to safely delivering energy to the world. Terms Alcoholic drinks should be limited to two per day for men, or one per day for women. However, for most U.S. adults meeting the new definition of hypertension that would not meet the JNC 7 definition, nonpharmacological treatment is … ABPM is generally accepted as the best out-of-office method, but HBPM is often a more practical approach.

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